re-iteranting

these articles are pulled from and advertising web publication titled adrants dail and is a great source of news for a diff. look adv. that being said thanks for the free subscription and here are two of my replies:

Marketers Can No Longer Ignore Weblogs
Intelliseek CMO Pete Blackshaw says marketers can no longer ignore weblogs as powerful influencers and commenters on their brands. Every claim made by a marketer will be shredded to pieces by what is now becoming "citizens media." If a marketer makes a claim, they had better well be able to back it up one hundred percent.

Blackshaw puts this succinctly asking, "Can a wireless provider spending millions to tout customer service escape scrutiny when bloggers can readily provide links to thousands of disgruntled consumers providing evidence to the contrary? Can a pharma company afford to gloss over the fine print in advertisement when bloggers elect to super-size the untold message? Can an auto manufacturer pushing a "safety" message on TV risk having consumers type their brand into Google and have it punch back a loaded shelf space of contradictory messages by consumers?"
!
No, no and no are the answers to those questions. Marketing has forever become a conversation - a dialog between marketer and consumer. With weblogs, it's been proven consumers are ready to have that dialog. It's not so clear whether marketers are ready to join that conversation.

(this man is completely right! albeit not my own, weblogs are blow'n up the frick'n spot. not to mention people hate the media as is and already don't believe most what they say on television and or any other mass media outlet especially in regards to adv. thus an outlet that allows all the little guys "consumers" to discuss how the larger guys "big business," are indeed lying through there teeth, will of course become popular. one of the only things americans hate more than not getting a good deal is getting taken for a sucker. so god bless our weblogs, and bless you too.)

FCUK Says Goodbye to Logo With Insightful Commercial
A while back, we reported fashion label French Connection was retiring its FCUK brand acronym and had launched an ad campaign to do so. One of the components of the campaign is a television spot which is a brilliant, tongue-in-cheek, self-referencial, insightful play on advertising's obsession with persuasion and sexual imagery. The ad, filled with typical television commercial imagery and poking fun at the things advertisers do to sell product, never once mentions the brand name. Asking, "Haven't you had enough of being told what to do, where to go, what to wear?" and "Don't you just hate being influenced, especially by the great big, offensive logos at the end?'" the ad close with the simple, superimposed phrase, "so ! do we."

There's a problem with this approach though. At some point, French Connection will launch another brand to replace its FCUK acronym and the company will be back where it started - influencing people with great big, offensive logos.

(then i'll tell that one to fcuk off too.)