keyed in: what ticks make me tock

the grouch once called himself a simple man who liked pretty things. what an admirable thing to be it seems to me. living in brooklyn. working in advertising. tons of fun with a slender frame and few cases of wit. drink up.

Thursday, September 16, 2004

what ticks make me tock

Woman Places Craig's List Ad Looking For Makers of Hood Imagery
A woman has placed an ad on Craig's List looking for the couple who left evidence of a certain activity performed on the hood of her car. Acknowledging that her car does, indeed, need a wash and that people tease her about it all the time, she questions the motives used to persuade her writing, "This is my car, not your bed!"
-well lady, if you went out and left your own sex prints out there they'd probably move on to a fresh car, uh, uh?

Oprah Show One Big Car Commercial
Thirty second spot? So yesterday. Long form-commercial? Uh, uh. Product placement? Out like trucker hats. An entire Oprah show disguised as a commercial for Pontiac's new G6? Killer marketing concept of the last 15 minutes. Oprah's 2004 season premiere yesterday spent the entire show promoting and giving away to every member in the audience, a new Pontiac G6. Seven million dollar's worth of Detroit metal. Oprah even toured the plant and played vingette's of that on the show. While we are as far from Oprah's demo as one could get, it sure seems like the audience was having a good time ...screaming, hugging, jumping and just generally looking like a fool as most do on talk shows. But hey, Pontiac got some good vibe out of this.
-I got nothing.

AAAA's Bans Group From Attending Advertising Week
Following a Talent Zoo article by Danny G in which G offered comment on the upcoming Advertising Week, the American Association of Advertising Agencies has un-invited the advertising recruitment and resource site from speaking at the event. Perhaps prompted by G's comment on the value proposition of Advertising Week, "It'd be more valuable to show the business world how great agencies solve real marketing problems than to have Aunt Jemima give Mr. Whipple a hand job in Times Square," the AAAA's had a hissy and pulled Talent Zoo's speaking invite.

G's point is that Advertising Week is not a fair representation of the advertising industry and he suggests that not only the icons of advertising (Tony the Tiger, Jolly Green Giant or Captain Crunch) get play but, humorously, so should, "Ashley The Scantily-Clad Creative Summer Intern or Rhonda the Token African-American Employee Who’s In Either Media or Accounting, I’m Not Sure." The AAAA's didn't take kindly to that alternative view and sent an email dis-inviting the group. Talent Zoo President Rick Meyers also says the AAAA's "wouldn't recognize site's like Talent Zoo or blog sites as media outlets." That's diametrically opposed the the Association of National Advertisers who has their own blog and has invited Adrants to attend their upcoming annual event.

We had our own comments late last year on the AAAA's Advertising Week event that were aligned with G's and while we still feel like it's going to be a self-congratulatory party (we can't pass on a good party, now, can we?), there's some merit to drawing other businesses and the public into the world of advertising. After all, the advertising future will be a world where consumers, to a great degree, not marketers, control how marketing messages are consumed.

Any first time event is bound to attract comment and that's a very good thing. It should be welcomed. It only helps to improve the future of said event. Banning participation by groups that may have an alternative viewpoint, though, is a very bad thing. There's no left without a right. There's no positive without a negative. No night without day. G's comments might have been a bit inflammatory and any organization has the right to choose who they’d like to attend their events but banning a valuable resource from exposure to the very people who need it is

The AAAA's shouldn't be afraid of Talent Zoo. In fact, one of two things would happen if the AAAA's allowed Talent Zoo to attend - both good for the AAAA. If Talent Zoo take G's tone to the event, Talent Zoo will either add great humor to the event or get booed off the stage. The AAAA's wins both ways. And yes all you "conflict of interest" nudniks, Talent New lists their jobs on this site but we'd feel the same way even if they didn't.
-Apparrently the 4A's have something up their rear and the term nudniks is the new black. I bet that aunt jemima-mr whipple video wouls sell like Paris.

Britney Spears' Elizabeth Arden Ad to Debut On Web
In March, we reported marriage obsessed Britney Spears had entered a deal with Elizabeth Arden to develop and market a line of fragrance, skincare and color cosmetics aimed at teens. The line will be supported by an advertising campaign including a television commercial in which Spears will star. Filmed in LA last month, the commercial will debut September 17th on a new Britney Spears Beauty website in advance of the campaign. The ad centers on Spears exchanging glances with a soon-to-be Mr. Spears/Kevin Federline look-a-like as he checks into a hotel. Later, he hears a knock on his hotel room door and it turns out to be Spears - apparently interested in some form of extracurricular activity.
-Where's the sign-up sheet.

Hot 97 Suing To Block NYC Return of DJ Star
Emmis-owned Rhythmic CHR WQHT "Hot 97"/New York is going to court to block former high-rated morning host DJ Star - who they fired last year - from re-emerging in the market on rival Clear Channel-owned WWPR "Power 105"
-The spite of HOT97 just sucks so incredibly bad.

Spanish Newspaper Co-opts 911 Imagery
In perhaps the most callous disregard for significance of that day and for the pain it caused the world, Spanish newspaper publisher PRISA has sent out an email ad showing the New York City skyline before and after the fateful attacks of September 11, 2001. The headline reads, "You can do a lot in one single day; just imagine what can happen in three months" And PRISA is doing this all to promote the online version of its newspaper, El Pais.
-If an american agency showed two back to back photos with the first being a train gliding on the tracks and the second being a train just exploded by terrorist bombs, Spain would not take it likely it all. Nor would the rest of EU, nor me, just like my feelings on this fucking ad. And I didn't have to be an advertising student to get what they were trying to say, nor did the family members of the 3000+ people who lost their lives that day.

1 Comments:

Blogger M@ers said...

Talent Zoo President Rick Meyers also says the
AAAA's "wouldn't recognize site's like Talent Zoo
or blog sites as media outlets."

Just another example of traditionalists freaking out, thinking they're losing their grip on the industry. Here's a hint: If you are a traditionalist that rejects alternative media outlets i.e. blogs, you are. Just look at what the music industry/record labels are currently dealing with - they didn't pay enough attention to the power of the internet as a medium/tool (big OOPS-a-daisy!) and now are being forced to play catch up. Another example, Blockbuster Video. It didn't take them long - oh 6 years - to realize Netflix know's what's up. Walmart too apparently. Good luck to Netflix in their battle against those two 800 lb gorillas. Word.

3:47 PM

 

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